Playing With Purpose.

Guided by curiosity and a deep belief in the power of play, Madisyn helps organizations translate complex ideas into clear, cohesive stories that move people. She brings structure to creativity — aligning teams around shared purpose while building systems that keep messaging intentional. Her experience spans nonprofits, law, architecture, retail, publishing, and beyond. A lifelong dancer, Madisyn treats movement as an embodied form of creativity and a reminder that progress thrives on experimentation.

When not working, you'll find her baking, reading, and doting on her two cats, Tombo & Floof.

EDUCATION

THE ART INSTITUTE OF PITTSBURGH
Bachelors of Science in Graphic Design,
Awards: Best In Show, Employers Choice

UNIVERSITY OF PITTSBURGH
Student Scholar Athlete, 2010-2012

UNIVERSITY OF CAPE TOWN
Semester Abroad, June 2012

ORGANIZATIONS
Dancing Grounds, Secretary of Board of Directors
July 2024 - Present

Dancing Grounds, Dance for Social Change Committee
Jan 2019 - 2023

Dancing Grounds, The Gala Committee
2022

WORK EXPERIENCE

NANO Architecture, 2024-Present
Marketing Manager

  • Spearheaded a firm-wide initiative to define NANO’s Mission, Vision, and Values, resulting in a unified brand strategy and operational framework that strengthened organizational identity

  • Provide strategic creative direction across print, digital, and proposal materials to ensure consistent brand representation

  • Manage architectural photography and storytelling assets to align visual content with brand identity

  • Partner cross-functionally with leadership and business development teams to translate strategic goals into cohesive marketing campaigns

KID smART, 2023-2024
Director of Communications

  • Strategic Planning: Developed and implemented a results-driven communication strategy aligned with KID smART's mission and objectives, consistently driving engagement and brand recognition. Increased social media following by 100%

  • Media Relations: Worked in partnership with Gambel Communications to cultivate relationships with local and national media outlets and secure coverage and interviews to promote the organization's work and initiatives.

  • Coached staff members for live television appearances, providing guidance on effective communication strategies and interview techniques. Conducted mock interviews to simulate real-world scenarios, ensuring staff readiness and confidence

  • Content Creation: Produced compelling and engaging content (digital and print) for various platforms, including newsletters, social media, press releases, and the organization's website

  • Brand Management: Ensured a consistent and compelling brand image through the creation of all design and production of marketing materials and collateral. Revamped the organization's website, resulting in a 600% average monthly increase in website views

KID smART, 2021-2023
Communications Manager

  • Designed and developed a new website, branding, and visual system

  • Ideated, developed, and maintained all creative and copywriting for multiple social channels, PR, direct mail, and digital newsletters

  • Created strategic marketing initiatives and campaigns that helped raise individual donor count by 50%

  • Grew social following organically by 50% in less than one year

  • Used grassroots marketing tactics to get nearly 500 people to attend ART JAM—a free KID smART community event

OH HI STUDIO, 2015-2021
Owner, Creative Director
Oh Hi Studio developed strategic brand design for optimistic businesses by aligning with our clients’ core values to develop personable and comprehensive visual experiences

  • Communication Strategy: Performs market research, competitive analysis, and brand audits for all clients to ensure strategy-driven results

  • Organizational Leadership: communicates with multiple clients and key stakeholders to convey ideas and rationale while maintaining project timelines. Manages all operational, strategic, financial, and administrative functions

  • Brand Storytelling: collaborated with over 70 organizations to develop strong and consistent visual brand stories

  • Content Creation: includes business naming ideation, print design, web design, copywriting, digital newsletters, social media, interior design, and environmental graphics

R & D DESIGN, 2016
Art Director
Partnered with clients in various industries to develop campaigns and websites to move consumers to action

  • Process Improvement: Worked with upper management to develop new systems for acquiring client project objectives, presenting project deliverables, and effectively managing project timelines

  • Organizational Leadership: Supervised and managed a small creative team and interviewed potential hirers

  • Performance Management: Performed audits of staff to assess performance and desired results. Recommended hiring, disciplinary, and termination to management

AUDIBLE INC. AN AMAZON COMPANY, 2015
Graphic Design Contractor

  • Innovative Growth: Worked within the team developing campaigns for Audible’s products and features to deepen customer engagement. We rolled out contemporary programs and offerings to attract new subscribers

  • Redesigned onboarding emails resulting in a 30% lift in open rate, a 75% lift in click rate, and a 37% lift in clicks-to-open

  • Operated within an agile project management system with a scrum framework